Brand Spotlight: Tommy Hilfiger

Tommy Hilfiger is the king of classic American cool with a modern edge. This premium brand blends the star power of celebrity with its down-to-earth spirit that has continued to sell for 30 years since the brand’s launch.

So why is it that everyone loves this iconic brand? To find out, let’s take a look at Tommy Hilfiger’s unique journey to fame and fortune.

Who is Tommy Hilfiger?

Tommy Hilfiger was born in 1951 in Elmira, New York. Born to a large family, he already showed a penchant for fashion at an early age. In fact, Hilfiger started to customise and sell bell-bottom jeans from the trunk of his car while still in school.

“The Peple’s Place” was the first Tommy Hilfiger business and it did very well. However, when he was 25, the business went bankrupt which, while disappointing, prompted Hilfiger to study commerce and learn how to run a profitable business.

Tommy Hilfiger in New York

In 1979, he moved to New York City to pursue his career in fashion design and worked design assistant positions in large fashion houses.

However, he soon realised he wanted something new and decided to instead start his own American fashion business. His first design team was called “Tommy Hill”, after his own name.

A few years later, his work caught the attention of Mohan Murjani, an Indian textile magnate who wanted to launch a men’s clothing line.

The Tommy Hilfiger brand is born

The first Hilfiger collection focused on modernising button-down shirts and chinos. It successfully blended preppy style with a cool and relaxed West Coast attitude, a combination which had never been seen before.

In 1985, the business rocketed to popular attention with the help of an advertising campaign designed in collaboration with George Lois.

The “hangman” billboard cleverly positioned Tommy Hilfiger alongside Ralph Lauren, Perry Ellis and Calvin Klein.

Two years later, the business had grown enough to leave the fold of Murjani International.

With the help of former Ralph Lauren executives, Lawrence Stroll and Joel Horowitz, the entire brand continued to grow and Tommy Hilfiger Inc. was founded as the face of the business.

In 1995, his contribution was formally acknowledged by the fashion world. Tommy Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America.

That same year, Hilfiger launched his first Beverly Hills store, catapulting him into the next league as an international designer.

A winning formula for the Tommy Hilfiger brand

The American designer pioneered a new form of marketing through successful collaborations with celebrities. Tommy Hilfiger sponsored hip-hop stars and funded the tours of world-famous pop icons.

He also collaborated on fashion and fragrance campaigns with models and rock stars and partnered with a tennis star who became a Hilfiger brand ambassador.

Today, Hilfiger’s collections include:

Tommy Hilfiger Tailored for Men
The Hilfiger Collection for Women
Hilfiger Denim
A women’s sportswear line
A men’s sportswear line
Children’s wear
Footwear
Accessories
Bedding
Fragrances

Tommy Hilfiger changes things up

In 2010, Hilfiger sold The Tommy Hilfiger Corporation to Phillips van Heusen. Now under the umbrella of PVH Corp and with global retail sales in 2023 of around $9 billion, it looks set to continue to thrive.

It also has strong sustainability and inclusivity programs, including the Adaptive clothing range for people with disabilities.

Tommy Hilfiger remains the company’s principal designer and still has his finger on the pulse of American fashion and pop culture.

Since he sold the business, Hilfiger has sponsored several seasons of “Americans in Paris.” This showcases aspiring designers in the fashion industry.

As part of the program, Hilfiger collaborated with designers Simon Spurr and George Esquivel, amongst others.

Hilfiger published his memoir, “American Dreamer” in 2015, as a retrospective of his last 30 years in the fashion industry.

Tommy Hilfiger in recent years

Today, this fashion icon lives in Palm Beach, Florida, with his wife, Dee Ocleppo Hilfiger and their five children.

Hilfiger continues to make a difference through The Tommy Hilfiger Corporate Foundation, which aims to empower America’s youth, as well as many other philanthropic programs.

Tommy Hilfiger eyewear

Tommy Hilfiger glasses follow his timeless American style. Their signature “preppy with a twist” look is inspired by vintage designs and transformed into a bold and modern collection.

And as with Tommy Hilfiger clothes, they often include red, white and blue elements.

From traditional shapes like square, round and rectangular to more unusual silhouettes, like geometric or cat-eye silhouettes, there’s a Tommy Hilfiger frame for every face.

Go Ivy League with thick-rimmed frames, get creative with round or geometric shapes, or exude sophistication with a semi-rimless option.

Also, look out for sporty elements and accents like patterned temple arms, which keep things interesting.

The minimalistic design of Tommy Hilfiger eyewear means you can pair them with a tailored suit or a casual weekend outfit for a classic yet modern look.

And if it’s Tommy Hilfiger sunglasses you’re after, you have a wealth of options available there too. From sporty single-lens or wraparound frames to cool pilot designs in a range of lens colours, they’re both functional and stylish.

With adjustable nose pads and spring hinges, all Tommy Hilfiger eyewear is designed to fit right and their high-quality materials and craftsmanship ensure you’re getting the value you’ve paid for.

Shop online for Tommy Hilfiger glasses today and add a touch of classic American cool to your outfits. It’s a look that will never go out of style.

Brand Spotlight: Smith

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Brand Spotlight: Smith

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Brand Spotlight: Smith

Orthodontist and skiing enthusiast Bob Smith established Smith Optics in 1965. Though small at first, this eyewear brand is a big hit around the world thanks to its superb quality, style and innovative technology.

The Smith range started with athletes’ wear for winter sports – breathable vent foam goggles with sealed thermal lenses.

This comes as no surprise given Smith’s passion for winter sports. Now, the Smith eyewear collection has expanded and they offer everything from sunglasses to prescription eyewear that’s both functional and stylish.

Dr. Robert E. Smith

Born in San Carlos, California in 1933, Robert Earl Smith always had ambition. For a few years, he attended Stanford, but then moved on to the San Francisco College of Dentistry to pursue a dental career.

Following his graduation, Smith joined the military and worked in dentistry in Germany where he was happy to spend his weekends skiing. He opened his own private practice in 1960 in California, but moved to Utah in 1964 after getting married.

Where it all started

Like many other brands that now have worldwide recognition, Smith Optics comes from humble beginnings.

Robert Smith’s first ski goggles were hand-built in his own garage and sold from his van when he went on weekend skiing trips to Colorado and Utah.

Over the next few years, Smith worked on improving both the technology and design of his goggles. In 1967 he secured a distribution deal with the founder of the Obermeyer ski-wear company, Klaus Obermeyer.

In 1969, Smith began to produce and sell goggles under the Smith brand in Rifle, Colorado. Just a couple of years later, production moved to Ketchum in Idaho.

Never one to shy away from innovation, Smith went on to develop the Turbo Fan constant air management system and designed the first goggles with active ventilation capabilities!

He then went on to develop the Roll Off film system which kept Moto goggles free of dust and mud.

As the 1980s drew to a close, Smith’s brand officially became Smith Sport Optics, inc.

Known for innovation

Smith always continued to innovate and was on the forefront of the developments that led to the modern day world of high-tech, high-spec eyewear.

Over the years he introduced models such as the V3 goggles in 1995, which offered an unparalleled field of view and the Slider 01, which helped revolutionise the world of sports sunglasses.

These innovations were closely followed by the Warp goggle, which provided superior protection for riders and were introduced in 1998.

His company also went on to develop ChromaPop technology, which is used in a range of Smith eyewear, including ski goggles and sunglasses.

This lens technology enables wearers to benefit from superior light filtering capabilities and enhanced clarity, colour and contrast.

Modern Smith eyewear

You don’t have to be an avid skier or outdoor enthusiast to enjoy the functionality and stylish design of Smith eyewear. The brand now offers a wide range of glasses, including super-cool sunglasses and high-tech prescription glasses.

The brand hasn’t forgotten where it all started – you can still get stunning protective goggles, such as the Bobcat, which combines the coverage of goggles with the style and appeal of sunglasses.

With a focus on sustainable materials and an ongoing commitment to innovation, the brand’s eyewear collection has become a firm favourite with people around the globe.

Sports glasses

Staying true to its roots, Smith Optics offers some fabulous sports glasses and ski goggles for those who enjoy outdoor pursuits. This eyewear combines practicality, protection, style and affordability.

Options like the Smith Wildcat and Bobcat allow you to rock a cool look while benefiting from a lightweight design, protection and high-tech features, such as the famous ChromaPop technology.

Sunglasses

Smith Optics’ sunglasses range has everything you need: sustainability, a great design and a range of really cool options that are both innovative and stylish.

Polarised lenses reduce eye strain and glare, while Polyamide makes for lightweight and hypoallergenic frames.

You can also choose from a wide range of styles and colours, so you’re free to make any fashion statement you want while enjoying your high quality protection.

Prescription glasses

Let’s not forget about the stylish prescription glasses available in the Smith collection. You can find everything from plastic frames to stainless steel ones, with a range of colour options and styles to suit every taste.

This includes rectangular, square, oval and round frames in classic black, clear, tortoiseshell, bold red and soft pink, among other colours.

Rock the look with Smith

Whether you’re heading to the ski slopes, enjoying outdoor pursuits, taking a road trip, or simply sitting at your desk to work, you’ll find the perfect Smith eyewear for you. Come check out the models, we’re sure you’ll rock the look!

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Brand Spotlight: Polo Ralph Lauren

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Brand Spotlight: Polo Ralph Lauren

When you think of timeless style and elegance in fashion, Polo Ralph Lauren is a name that immediately comes to mind.

This world-famous brand has gained a solid reputation as a designer powerhouse and offers everything from iconic polo shirts with the famous logo of a polo player on horseback, to popular preppy styles for that smart casual look.

The brand also offers a range of accessories, including stylish eyewear. So how did it all start? Let’s dive into the history of this iconic brand.

Where it started

Polo Ralph Lauren was established in 1967 by Ralph Lauren himself. A designer by trade, Lauren brought his vision of preppy designs combined with luxury fashion to life with his brand.

Lauren was born in New York’s Bronx in 1939 as Ralph Lifshitz. According to reports, he’d always had an interest in American and British upmarket fashion.

Unsurprisingly, this was reflected in his work which especially in the early days was greatly influenced by these styles.

While working for the manufacturer Beau Brummell in the late 1960s, he decided to sell ties under the Polo label.

He then managed to get the president of the company to let him create a line of ties under his own brand and after securing a loan for $50,000, he launched Polo Ralph Lauren.

Classic American style was at the heart of the brand’s designs, making it a huge hit among people from all walks of life, from Ivy League students to professionals and celebrities.

The brand went on to become an icon in the world of fashion, both in the United States and across the world.

Expanding the brand

While Polo Ralph Lauren was originally known for its modern clothing lines, it expanded into a range of categories over the years.

Lauren introduced his first women’s shirts in 1971, all of which came with the polo player logo that has now become synonymous with the brand. Within a few years, he had launched other clothing lines, including children’s and men’s.

While Polo Ralph Lauren was quickly gaining popularity in the United States, it was in the 1980s and 1990s that it began to expand globally.

The brand became something of a status symbol in countries around the world, with many linking it to luxury, wealth and success.

Over the years, the brand expanded further, going beyond the world of high fashion. It now offers all sorts of items, from home furnishings to accessories, fragrances and eyewear.

It has even done its bit for charity with the launch of special Lauren products and services.

Since the 2000s, consumers have even been able to shop the Pink Pony collection to show their support in the fight against cancer. These sales donate 25% to 100% to cancer charities.

The brand’s mission is to make sure cancer patients have access to quality treatment by raising funds.

Well thought-out marketing such as targeted social media ads has raised demand for this collection and helped raise huge amounts of money for the cause.

Polo Ralph Lauren eyewear

Polo Ralph Lauren eyewear collection shares the same elegance, timelessness and classic design style as the clothing collections.

It combines trendy style with practicality, comfort and huge aesthetic appeal in both prescription glasses and sunglasses, making it an ideal choice for a wide range of tastes.

It is also very affordable given that it comes from a global designer brand with a solid reputation that spans decades!

Polo Ralph Lauren prescription glasses

When it comes to prescription glasses, you’ll find a variety of cool, stylish and trendy Polo Ralph Lauren frames to choose from.

With the plastic frames, you’ll find a range of colours, from clear transparent to tortoise, classic black, or even stylish honey yellow.

There are square and rectangular options, as well as oval frames and cat-eye styles to flatter your face and make a statement.

You can also choose from a range of stylish metal frames from this brand, including rectangle and round frames to suit different face shapes.

There are full-rimmed and semi-rimless options available, with colours ranging from brushed brown to rose gold and gunmetal.

Sunglasses from Polo Ralph Lauren

If you want to rock the look in a pair of fabulous designer sunglasses, you can count on Polo Ralph Lauren. There’s a huge range of shades that are sure to suit all face shapes, budgets, styles and needs.

No matter which one you choose, you can look forward to innovative design, cool aesthetics, comfort, protection from harmful UV rays and practicality.

Whether you want retro shades that are super-glam, classic square shades that are uber-stylish, or oval sunglasses to flatter most face shapes, you’ll find everything you need in the Polo Ralph Lauren sunglasses collection.

There are various frame and lens colours to choose from, so finding the perfect pair of shades has never been easier.

Get the look

Ralph Lauren designer eyewear makes it simple for men and women to create the perfect look. You can step out in style, feel confident and look great when you pop on a pair of Polo glasses.

In addition, you get to enjoy the added peace of mind that comes with investing in quality and comfort with your eyewear.

Brand Spotlight: Chloé

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Brand Spotlight: Chloé

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Brand Spotlight: Chloé

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Brand Spotlight: Chloé

Chloé is a well-known name around the world, popular with fashionistas and respected by fashion experts. Founded in the 1950s by French fashion designer Gaby Aghion, the brand has become known for ready-to-wear fashion.

Since then, Chloé has had many famous creative directors and has consistently helped shape the fashion industry.

History of the brand

Some say Gaby Aghion coined the phrase prêt-à-porter, meaning ready-to-wear: this is what this brand is famous for. Chloé collections were more casual and affordable than the expensive outfits popular in Paris at the time and people appreciated the shift.

Aghion chose the name Chloé because of its femininity; it reflected her elegant, youthful designs. She wanted to create luxurious yet affordable ready-to-wear outfits for women wanting a change from upmarket, haute couture fashions.

Her vision succeeded; Chloé became a huge name in the fashion industry, respected and loved by fashion-conscious women and fashion professionals globally.

Creative directors at Chloé

Chloé has had big-name creative directors, such as Karl Lagerfeld and Stella McCartney. They boosted the reputation and popularity of the brand over the years.

In the 60s and 70s, Karl Lagerfeld was creative director at Chloé. His influence impacted the brand’s identity and association with romantic, feminine and elegant designs.

In the 1990s, young designer Stella McCartney became creative director at Chloé. She brought around a fresh, youthful vibe, designing stunning signature styles that would become synonymous with the brand. This included tailored trousers and bold designs.

Pheobe Philo took over in 2001. She catapulted the brand to new heights with modern, refreshing and unique boho designs.

In 2011, Claire Waight Keller took over at Chloé. She expanded the modern bohemian style the brand had become known for under Philo.

Keller added her own twist; she injected unique vintage style into the Chloé designs, blending old and new in her designs.

Gabriela Hearst was creative director in 2020; under her leadership the brand focused on sustainability and Chloé has now become famous in sustainable fashion circles for transparent processes and the use of eco-friendly materials.

Chloé eyewear

Led by huge names in the world of fashion, Chloé is a respected brand. Aside from the stunning garments that they’re known for, they have expanded their designs into accessories such as jewellery, bags and eyewear.

Chloé eyewear offers an impressive range, including countless styles and shapes of both sunglasses and prescription glasses. These include affordable options for all face shapes, tastes and preferences.

Chloè sunglasses feature fashionable designs, with options ranging from hexagonal, to boho square and oval frames. They also feature cute round frames and diamond shaped eye-catchers, most of which can be fitted with prescription lenses.

And why do women choose Chloé frames? These are just some of the reasons:

Stylish designs
Frame colours for every preference
A focus on sustainability that welcomes eco-friendly consumers
Affordable prices that don’t compromise quality
Attention to detail in their unique finishes
Designer brand recognition and reputation

Popular among celebrities, influencers and women looking to make a statement, Chloè certainly lives up to expectations. But don’t just take our word for it, discover more reasons for yourself and let us know why you like Chloè eyewear!

Sophisticated style

One guarantee with Chloé eyewear is a practical design that is both sophisticated and on-trend– all at an affordable price.

Whether you’re dressing up or keeping it casual, Chloe offers modernised retro styles that will make you feel cool and confident. So what are you waiting for? Release your inner boho with quality eyewear meant to stand the test of time.

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Brand Spotlight: Marc Jacobs

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Brand Spotlight: Marc Jacobs

We love fashion designers who know how to push the boundaries. After all, boundaries need to be tested to innovate, right?

Some designers know exactly how to do this and Marc Jacobs is one of them. Known for his bold and unique designs, his hard work and dedication have led to designs that have been shaping the fashion industry for decades.

A passion for design

So, how did Marc Jacobs get into design?

His passion for design was already evident early in life. Born in New York in the 60s, Marc Jacobs was raised by his grandmother after his mother died.

His grandmother encouraged his passion for design and Jacobs enrolled at the Parsons School of Design. During his time at Parsons, he not only excelled but won the Chester Weinberg and Perry Ellis Gold Thimble Award.

His first collection was designed in the 80s and kick-started his successful career. Since the start, his focus had been on blending trendy styles and streetwear, kicking off a whole new way of designing that gave us a glimpse into the future of design.

In 1987, he won the Council of Fashion Designers of America Perry Ellis Award for New Fashion Talent In the 1990s Jacobs designed a ‘grunge’ collection for Perry Ellis.

Unfortunately, this didn’t go quite as expected. Controversy soon arose about the collection and the brand dropped him.

That said, there’s always a silver lining and this controversy gained him a reputation as a designer with innovative ideas and the confidence to run with them.

Career: the Louis Vuitton years

Marc hit the big time in the late 90s; he became artistic director at the French fashion powerhouse Louis Vuitton, which was originally known for luggage but became a force to be reckoned with thanks to Marc’s influence.

Marc’s first task after joining Vuitton as artistic director was simply to create the first Vuitton ready-to-wear collection. Not only was this a milestone in his career, but also a turning point for Louis Vuitton.

During his 17-year stint, he worked with various artists on Louis Vuitton collections, bringing an artistic and innovative vibe to the brand.

This included modern artists like Stephen Sprouse and Richard Prince to create some incredible limited-edition Vuitton collections.

Undoubtedly Marc Jacobs helped Louis Vuitton become a household name worldwide; many believed his input transformed it into a powerful luxury brand. Marc Jacobs left Louis Vuitton in 2013, deciding to focus on his own line under the Marc Jacobs label.

Eyewear with a creative flair

Jacobs’ creative flair and fashion talent are not confined to the realm of clothing; he offers everything from Marc Jacobs beauty products to unique Marc Jacobs eyewear.

Want prescription glasses that are cool and functional? Or maybe something more classy and refined? The Marc Jacobs collection has got you covered. It’s very inclusive, so there’s something to suit all tastes and preferences.

The frames come in a wide range of fab colours, including vibrant bold colours, soft pastels and multi-coloured frames that catch the eye. And in all of them, Marc Jacobs has injected his bold and quirky designs.

Marc Jacobs eyewear offers a diverse range of frames to suit any occasion and style.

Choose from options like retro, oval and round frames, square frames, semi-rimless frames, plastic frames and metal frames to find the perfect pair that reflects your personality and complements your look.

Why we love Marc Jacobs glasses

So, why is the Marc Jacobs glasses collection so popular?

There are many reasons to love this eyewear collection. Designed for men and women of all ages, they are a go-to solution for those who want to step out in style.

The collection offers quirky retro frames, stylish modern frames and everything in between, making it easy find the perfect frames to reflect your personality and make a fashion statement that says something about you.

Great design and functionality!

Marc Jacobs glasses offer great design and functional style. They boast quality, affordable pricing and are on trend- and you get to step out wearing glasses from one of the top names in fashion.

So what are you waiting for? If you want glasses that are a bit different, on the quirky side, and very comfortable, come check them out.

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The Best Gaming Glasses for a Next-Level Setup

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The Best Gaming Glasses for a Next-Level Setup

If you’re a serious gamer, you’ve probably put some thought into choosing the best monitor, controller and headset for gaming. You may even have a specially designed chair, so you’re comfortable during all those hours in front of the screen.

But have you thought about your eyes?

Gaming glasses are a bit like computer glasses but specifically designed for gamers.

The best glasses for gaming will protect your eyes and boost your performance.

The right pair can even make the difference between a win and a terrible headache that forces you to log off early, so let’s check them out– and examine some essential features to look out for.

Anti-reflective lenses to reduce digital eye strain

All those hours spent staring at your game – often in a darkened room – expose you to a lot of glare from the screen. After a few hours of screen time, you may find yourself squinting, tearing up, or rubbing your dry eyes.

Many gamers also suffer from headaches because their eyes have been working too hard for too long.

Most glasses for gamers have an anti-reflective lens coating to reduce glare, which is great since this reduces eye strain. As a bonus, you’ll notice you can focus better as you play through the night.

Blue-light-filtering lenses to protect your sleep

Most electronic screens emit blue light rays. You need a certain amount of this light frequency during the day to stay focused.

However, too much blue light exposure, especially at night, has been proven to affect your body’s production of melatonin, the hormone that helps you sleep.

Blue-light-blocking lenses filter and reduce blue light. The protection blue-light-blocking glasses offer preserves your sleep quality, so you don’t have to worry about feeling exhausted the next day.

Various gaming glasses brands offer different styles and colours of blue light filtering lenses. Some are clear while others have a cool yellow or amber tint. These tints also enhance contrast, helping you see what’s happening on your screen more clearly.

Where to buy the best gaming glasses

Now that you know what to look for you’re ready to level up, but which to buy? Here at SmartBuyGlasses we offer a wide range built specifically for comfort, come check it out.

To find our entire collection, visit our online store and apply the search filter for gaming glasses and blue light glasses. Also, choose the price range you’re looking for and specify if you need prescription lenses.

We’ll match that against our best gaming glasses frames and suggest various styles for you to choose from.

And if you can’t be bothered to search? Here are some of our most popular:

The Oakley Holbrook comes in a masculine rectangular shape with a keyhole nose piece. Designed for gamers with larger faces, it flatters round, oval and heart-shaped features.

Choose from several colourways, including Satin Black, Polished Clear and a stylish combination that fades from polished black to clear.

Another great choice is the Gunnar Attaché Asian Fit Blue Light Blocker. This classic round frame is unisex and suits more angular, medium-sized faces. Choose from a black frame or variations of tortoiseshell.

Alternatively, go fully futuristic with SPY Monolith Gaming Glasses. This single-lens pair of gaming glasses is for men or women.

The frame is unusual both in its shape and the material it’s made of, Grilamid. This type of nylon is especially flexible and resilient, making it ideal for a tough game.

Pick your favourite pair of the best gaming glasses today to take your game to the next level. Your eyes will be grateful and it’s much easier to aim when your vision isn’t double.

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The Best Oakley Sunglasses for Lovers of Sports and Style

man playing golf wearing oakley sunglasses

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The Best Oakley Sunglasses for Lovers of Sports and Style

Do you want to enjoy sports activities and look cool at the same time? Oakley makes it a lot easier with a range of stylish shades that are perfect for lovers of sports and style.

Originally a motorcycle grip manufacturer, Oakley was founded in 1975 by Jim Jannard and has now grown to offer an impressive range of eyewear, including frames designed for prescription lenses and sunglasses ideal for a wide range of sports.

So, if you want to blend timeless style with functionality in a cool pair of shades during sports activities, check out some of the best Oakley sunglasses for lovers of sports and style!

Top options to consider

There’s a wide range of Oakley sunglasses to choose from, both sportswear and non; here’s some we think will catch your eye:

Oakley SYLAS

If you’re into sports such as cycling, fishing and running, these could be the best sunglasses for you. Designed for men, these shades come in a wide range of colours, ranging from polished clear to shiny black, smoke grey and olive ink.

You also benefit from a range of lens colours, such as Prizm grey lenses and Prizm ruby red mirror, with Oakley’s famous Prizm cutting edge lens technology to boost contrast and colour.

Suited to men with oval, round, and heart face shapes, these Oakley sunglasses have a flattering rectangle design with a full rim.

They offer category 3 UV protection, which means you can protect your eyes while enjoying your favourite sports, all while staying stylish!

Oakley HOLBROOK XL

The Oakley Holbrook sunglasses are very versatile, making them ideal for a wide range of sports.

Whether you’re spending the day fishing, getting on your mountain bike, or going for a jog on a summer’s day, these lightweight Oakley sunglasses are the perfect choice.

The rectangular frame is great for men with heart, oval, or round faces. They are practical, comfortable and stylish, what more do you need?.

These are among the best Oakley sunglasses for sports lovers for their versatility and functionality and they even come in a variety of cool colours, including matte brown tortoise and transparent black.

You also benefit from Prizm lenses that come in a range of colours and offer category 3 UV protection for your eyes while you get on with enjoying your sporting activities in style.

Oakley RADAR EV PATH

Do you want to look unique while enjoying your sports? Take a look at the Oakley Radar EV Path sunglasses.

These are the best Oakley sunglasses for any man who wants to rock a look that’s both stylish and slightly futuristic when running, cycling, boating, or taking part in other sports activities.

The single-lens design coupled with a semi rimless design makes the Oakley Radar EV Path shades stand out from the crowd.

The plastic frame material is lightweight and comfortable and the Oakley frames are complemented by Oakley’s famous Prizm lenses.

You can even choose the perfect colour, with frames ranging from polished white to grey ink and steel grey. The category 3 protection shields your eyes from the glare of the sun while you focus on having fun and looking incredibly cool.

Oakley HSTN asian fit

Think cool, retro and sophisticated all wrapped up in a timeless classic style; this is what you get with the Oakley HSTN Asian Fit sunglasses.

These unisex shades are the best Oakley sunglasses for those who want to combine a great look with functionality when taking part in outdoor activities.

The plastic unisex frame is lightweight and provides a secure fit, while the polycarbonate lenses are impact resistant with category 3 protection against harmful UV rays.

These oval Oakley sunglasses are perfectly suited to heart, oval, round and square faces, making them very versatile.

Frame colours include transparent grey, transparent dark amber and matte black, with Prizm lens tints that complement the frame colours perfectly.

Oakley SUTRO

For a truly sporty look combined with practicality, high performance and a bold design, these Oakley Sutro sunglasses are a great choice.

The unisex design is perfect for people who want versatility, a large field of vision while enjoying sports and a secure fit.

They look cool while offering an excellent level of protection along with enhanced contrast and colour thanks to their unique Prizm lenses.

With a huge colour range, you can easily find the perfect pair for you. Choose from polished black, sky blue, transparent ginger orange and many other unique shades.

With a full rim design and single lens, Oakley Sutro shades are the best Oakley sunglasses for those wanting high performance and functionality along with sporty style and comfort.

Enjoy sport without compromising style

These are among the best Oakley sunglasses if you want to enjoy sports while looking stylish, all while protecting your eyes from UV lights and benefitting from enhanced colours and clarity thanks to their Prizm lens technology.

What are you waiting for? Come check them out!

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The Best Ray-Ban Sunglasses for Every Look

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The Best Ray-Ban Sunglasses for Every Look

When thinking of practical, comfortable shades that look fabulous, Ray-Ban springs to mind. This brand is popular for superb-quality eyewear; everyone from fashionistas to Hollywood celebrities sport these iconic frames.

The brand originally catered to US military pilots with the iconic Aviator design to reduce glare for pilots when in flight. Today, the brand is synonymous with style, fashion and quality, with shades for every style, preference and look.

The perfect Ray-Bans for you

No matter your style, there’s a perfect pair of Ray-Ban sunglasses for you. With options for men, women and unisex designs, finding the right shades has never been easier

Here are the best Ray-Ban shades for every look:

Ray-Ban wayfarer asian fit

Cool and sophisticated with a Hollywood glam vibe, these Wayfarer Ray-Ban glasses ooze style. Full-rimmed shades, they are versatile and work well with heart, oval and triangle faces.

Choose from lots of different frame colours to suit your taste, including striped grey, transparent grey, black, black on clear, brown and others.

These unisex Ray-Ban sunglasses boast chicness and finesse; you can step out looking fantastic and feeling confident.

The acetate frame is lightweight, comfortable and hypoallergenic, while also keeping your eyes safe with category 3 UV protection shields.

This way you can rest assured your eyes are as happy as you are when you strut your stuff showing how cool and glam you are!

Ray-Ban wayfarer folding polarised

Practicality meets style with these unique Ray-Ban sunglasses. Designed for men who want a statement look, these Ray-Bans Wayfarers come in classic black with an acetate frame and polarised lenses.

You can benefit from lightweight design and comfort while enjoying the air of mystery they bring to your overall look.

A unique feature of these shades is that you can fold them, so carrying them is simple, convenient and secure. Just pop them in your pocket and you can carry them around with ease.

The green lenses add a touch of uniqueness and the category 3 UV protection makes sure you get the protection you need without compromising style.

Ray-Ban original wayfarer 901

Do you want classic style and design with a cool edge? If so, these Wayfarer sunglasses are the perfect choice for you, as they tick all these boxes!

The unisex design is perfect for cool fashion-conscious men and women with heart, triangle and oval faces, making them a true versatile choice.

The acetate frame means that you can look forward to comfort and style as well as the all-important category 2 UV protection from the lenses.

They also come in a variety of styles, including black, light tortoise, tortoiseshell and top black on Havana. There are also different lens colours to complement the different frame options that are available.

Cool, classic, timeless and sophisticated, these frames are perfect for any occasion.

Ray-Ban original wayfarer 902

The original Wayfarer 902 sunglasses from Ray-Ban combines timeless classic design with a chic, sophisticated look.

The versatile unisex design makes these Ray-Ban shades perfect for your casual or formal occasion; you’ll look cool and elegant wherever you wear them and whatever you wear them with!

Choose from colours including tortoiseshell, light tortoise and black, with lens colours that bring out the beauty of the frames perfectly.

These full-rim glasses suit many face shapes, including oval, heart and triangle. The frames are made from acetate, which is comfortable, lightweight and hypoallergenic, making them ideal for those with sensitive skin.

With category 3 protection, you can step out in style while protecting your eyes from UV rays.

Ray-Ban Erika

If the feminine Hollywood star look appeals to you, you will love these Ray-Ban Erika sunglasses. These oval frames with a slight cat eye design are best suited for square, oval, round and square faces and the glasses are lightweight and comfy.

And if you’re still not convinced, their Category 3 protection means you’ll look super stylish while staying protected out in the sun.

Their range of colours is impressive – you can pick anything from rubber black to polished blue, Havana and transparent crystal. These are among the best sunglasses for those who want to look glam and stylish, all at an affordable price.

Options for all looks

Create the perfect look for any occasion with designer shades from Ray-Ban to feel confident and cool.

Ray-Ban offers sunglasses for every style, preference and face shape so we’re sure they have some great designer sunglasses options for you. With their great quality, stylish design and affordable pricing, you won’t regret your purchase.

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Glasses: Myths and Misconceptions

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Glasses: Myths and Misconceptions

Uncover the truth behind common myths about wearing glasses. Get informed about how glasses support eye health and improve vision without altering it over time.

Myths and misconceptions have always been present throughout the centuries, regardless of discipline.

From science to common lifestyle activities, eye health and eyewear are certainly no exception and there are lots of things you may think are true that aren’t quite as they seem.

When it comes to your health, it is crucial to be well-informed in order to take proper care of it. It can be tempting to follow advice from peers and known figures, however, it is even more important to be certain of the accuracy of the information you have.

So let’s learn more about glasses myths and misconceptions about glasses, where they come from, and what the facts are.

Myth #1: Wearing your glasses constantly will worsen your eyesight

Wearing eyeglasses can be a fundamental part of the daily routine for many, as they correct refractive errors, such as astigmatism, myopia, hyperopia and presbyopia, allowing people to see clearly.

Taking your first eyeglasses off after prolonged use might make you feel like your vision is worse than before. While understandable, it is no more than a temporary feeling.

Fact

When wearing glasses, the corrective lenses change the way light rays fall into the eye’s spectrum, ensuring clear vision without changing the eye’s structure in any way.

The temporary feeling that your eyesight is worse simply happens due to eye strain. This happens because your eyes’ suddenly have to put in additional effort to see clearly, when they were relaxed just moments before.

In addition to this, eyes naturally age, which causes glasses prescription to get stronger. This association can lead people to believe their eyes have gotten “lazy” when in reality it’s a natural occurrence, unrelated to glasses.

Neglecting to wear prescription glasses when required will only cause strain in your eyes and possibly lead to vision issues.

Myth #2: Reading glasses are for older people

It is, in fact, quite common for people to get their first pair of reading glasses between the ages of 41 and 60.

This happens because the internal lenses of your eyes start to naturally lose flexibility from that age, and require more effort to shift the focus from different distances.

That said, this doesn’t mean that only older people use reading glasses.

Fact

While there is a strong correlation between the likelihood of developing presbyopia and aging, individuals of all ages can require reading glasses or similar corrective support for close-up tasks.

Due to increased screen time and prolonged close-focus tasks, many younger adults, particularly those in their 20s and 30s, experience eye strain or visual fatigue and seek out visual aids.

In fact, about 41.6% of U.S. adults aged 18 to 44 already use some form of corrective eyewear.

For younger people, reading glasses can be beneficial for activities that require intense focus, helping to relieve strain and improve comfort when shifting focus during prolonged close-up work.

Given today’s high levels of digital device usage, digital eye fatigue has become a common issue amongst younger crowds.

Ultimately, wearable eyeglasses for reading or other corrective lenses aren’t just for older adults; they offer valuable support for anyone looking to alleviate eye strain and improve visual comfort.

Myth #3: Glasses are only for people with terrible vision

Eyeglasses are often associated with people with very high prescriptions, which can lead people to assume that glasses aren’t needed if their vision defect is minor.

Fact

Eyeglasses are used to correct a wide range of vision problems, from minor to severe. They can provide extra comfort for even slight refractive errors, improving the quality of life. For instance, someone with a slight nearsightedness can have a much better experience with glasses when performing tasks that involve seeing further away, such as driving.

Additionally, nowadays there are many technologies that can improve eye comfort for those who require little to no prescription, such as blue light-blocking glasses to protect the eyes from digital strain and tints that protect the eyes from UV rays.

Myth #4: Always wearing your glasses will prevent your eyesight from getting worse

The idea that if you constantly wear your prescription eyeglasses your eyesight can’t decline is understandable. It’s reasonable to think that since it’s being continually protected, it won’t get worse. Unfortunately, this is not the case.

Fact

Glasses are used as a tool to correct vision problems, not to prevent them. There are several factors that affect your eyesight, such as genetics, aging and lifestyle choices.

While eyeglasses can’t prevent changes in your eye anatomy from occurring, they can provide you with vision correction, extra comfort and protection.

There are however other actions you can take to protect your eye health, so if you’re looking to prevent your vision from worsening, you should focus on healthy habits such as taking breaks from long close-up tasks and regular check-ups with your doctor.

DID YOU KNOW?

Eyeglasses have been around for over 700 years—the first pair was made in Italy in the 13th century.

Myth #5: Wearing the wrong prescription can damage your sight

Have you ever tried wearing someone’s glasses to see how strong they were? Or maybe to see how they would look on you? If the prescription was very incompatible with you, chances are you instantly experienced blurred vision and discomfort.

It is understandable why you would assume that no good can come from doing that, especially when it comes to your long-term eye health.

Fact

Although wearing the incorrect prescription can cause immediate strain, discomfort and even headaches, these are just temporary symptoms. Once you stop wearing those lenses, your eyes will return to normal, causing the vision distortion to stop.

The incorrect prescription will not cause any long-term damage. However, if you feel regular eye strain and discomfort, it is wise to check in with a doctor.

Myth #6: Blue light glasses can prevent all strain

Due to their rise in popularity, many think that blue light glasses are protective enough to stop any kind of eye strain from happening. Unfortunately, that is not the case.

Fact

The main purpose of blue light glasses is to aid in reducing eye strain from extended digital use. This strain often occurs from reduced blinking, focusing at a fixed distance for long periods and screen brightness.

By limiting blue light exposure, your quality of sleep can improve.

However, eye strain can be caused by factors unrelated to blue light, such as performing close-up tasks for a long period of time or reading in a dark setting.

Luckily there are other ways to prevent eye strain. For instance, you can apply the 20-20-20 rule to take breaks from tasks that require prolonged focus –and adjust the light in the environment

What you should really know about glasses

It is inevitable for common myths surrounding eyeglasses to exist. That said, regardless of what people may think they are actually powerful tools that have been helping people see clearly for centuries.

Designed to correct specific vision issues, they enhance comfort and even contribute to overall eye health: they don’t worsen or improve eyesight over time.

Being well-informed about topics that can directly impact your health is essential for a higher quality of life. Ultimately, regular eye exams and healthy habits are essential to maintaining good vision.

Routine eye exams are essential to detect any changes in your prescription and make sure that it’s always updated to reflect your vision needs.

Alongside staying on top of your prescription, adopting healthy eye habits like managing screen time and resting your eyes can also contribute significantly to maintaining good vision throughout your life.

And if you still have doubts about any of these myths, don’t fret. Dispensing Opticians are here to help so feel free to ask them for any clarifications.

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Find Your Perfect Black Friday Sunglasses

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Find Your Perfect Black Friday Sunglasses

Black Friday is just around the corner – November 29th will be here before you know it and this year’s event promises to be bigger than ever.

With its massive discounts and sales, we all know that it’s the shopping event of the year, so it’s good to be prepared. It’s time to get your wish lists ready with a selection of your most wanted sunglasses.

What are you waiting for?

The perfect gifts

Whether for you or a loved one, there’s nothing better than a brand new pair of sunglasses. Whether you’re a fan of Ray-Ban, Prada, Guess or Tom Ford (the list of designers we stock goes on and on), we have no doubt you’ll find a pair you love on sale.

2025 trends

If you’re not sure where to start but you know you want a cool pair of sunglasses, you should check out the key trends for the upcoming new year.

You can of course go for the timeless cat-eye and aviator frames, but 2025 has also seen the arrival of brand new styles. We’re talking shades inspired by workwear, athletics and even outer space.

With innovative designs, bold colours (bright greens and fiery reds), dark lenses, metallic hues, dynamic lines and sharp edges, you’re looking at a futuristic trend cycle.

Brands such as Victoria Beckham, Gucci and Balenciaga are good ones to keep an eye on if you’re looking for something more innovative.

Styling your sunnies

The perfect sunglasses need the perfect outfit, they really can make or break your fit. If you’re into keeping things casual, you can dress up a simple white tee and jeans with statement shades in bright colors and animal prints.

Top tip: choose a pair with curved arms for a little bit more character.

If you’re heading to work or an important meeting but want to have a little fun with your accessories, reach for a pair of asymmetric metal frames with dark lenses and maybe a hint of something metallic.

They’ll have you walking into the room with sky-high confidence, and they’re the perfect ice-breaker – everyone will want to know where you got your shades.

Take it from us, the styling opportunities for a great pair of sunglasses are endless, and investing in a pair this Black Friday is a no-brainer.

Luckily for you we have hundreds of iconic styles to choose from, so before you go make sure you mark your calendars, you don’t want to miss out on getting your favorites for less – the time to shop Black Friday deals is near.

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