Top 10 Sunglasses of Summer 2024

Top 10 Sunglasses of Summer 2024

By Elise Snedden

Even though summer is coming to an end, it’s never too late to find the perfect pair of sunnies. Shield your eyes with UV protective sunglasses and elevate your style with classic looks.

We’ve curated a list of our top-selling sunglasses from summer 2024, in no particular order, to show you what everyone has been loving.

Whether you enjoy following top sunglasses trends or not, one of these is sure to catch your eye. Who knows, you might even find your next pair!

1. Miu Miu MU09WS-1AB5S0-53

If you want in on the most popular sunglasses of the summer, these are the ones for you. The Miu Miu MU09WS-1AB5S0-53 is a classic cat eye frame with a modern, angular twist.

Miu Miu often incorporates unique shapes, vibrant colours and intricate details, setting its sunglasses apart from more traditional luxury brands. These bold frames truly make a statement, taking any outfit up to the next level.

With seven different colourways to choose from, these sunglasses are the best accessory for any style and personality.

Miu Miu sunglasses are high-quality, fashionable accessories that embody a playful yet sophisticated aesthetic, making them a popular and trendy choice among fashion enthusiasts and celebrities alike.

Best features:

Bold, geometric cat eye shape
Shiny black full frame with gold logo
Made from hypoallergenic materials
Available in seven colours

2. Tom Ford FT0862 GARRETT-01B-54

When it comes to prescription glasses and sunglasses, Tom Ford always has a spot on our top sellers list. The brand’s sunglasses often feature distinctive, high-quality frames and lenses, with an emphasis on both fashion-forward and classic styles.

Tom Ford’s signature elements include the well-known “T” logo on the temples, elegant metal accents and a variety of shapes such as pilots, cat eyes and oversized frames.

The Tom Ford FT0862 GARRETT-01B-54 has a simplistic, sleek look making them a great addition to your collection.

Best features:

Shiny black, square frame
Made from lightweight, hypoallergenic materials
Trademark “T” logo on the temples

3. Prada PR 17WS Symbole 1AB5S0

Prada is renowned for its luxury runway-ready sunglasses, often regarded as a symbol of high fashion and elegance.

Celebrated for its innovative designs, high-quality materials and meticulous craftsmanship, it’s no surprise that the Prada PR 17WS Symbole has made it to our top ten.

These stylish sunglasses were first released in Prada’s 2021 Symbole eyewear collection showcasing their iconic logo with a contemporary spin.

In three short years, these sunglasses have become a staple accessory for celebrities, influencers and fashion enthusiasts.

By choosing Prada sunglasses, you’re not just buying eyewear; you’re investing in a piece of craftsmanship that offers durability, clarity and an iconic style that lasts for years to come.

Best features:

Category 3 UV protection
Made from shiny black acetate
Lightweight and durable
Iconic Prada logo on the temples

4. Ray-Ban RB2140 Original Wayfarer-901-50

Would it really be a top-selling sunglasses list without the Ray-Ban Original Wayfarers? These iconic Ray-Ban sunglasses were first released in 1952 and haven’t gone out of style ever since.

They’ve been in production for over 70 years, and their quality and cool factor have remained consistent.

Seen amongst Hollywood A-listers and in many films throughout the years, the Ray-Ban RB2140 Original Wayfarer-901-50 frames will have you feeling and looking like a movie star.

These iconic frames come in six different colours and can be tailored to meet your style and vision needs. If you haven’t already gotten yourself a pair of Original Wayfarers, now’s your chance!

Best features:

Iconic design loved since the ‘50s
Sleek black acetate frames that will complement any outfit
Versatile style that fits perfectly into every wardrobe

5. Persol PO0649/S-24/31-54

Persol sunglasses are popular for their classic styles, and are favoured by celebrities and fashion enthusiasts for their elegance and durability.

The Persol PO0649/S-24/31-54 are pilot frames, but with a fun twist. Different from the classic pilot style, these sunglasses are unique and all the rage right now.

Available in seven different colourways, these retro sunglasses frames are a great way to make a chic statement.

Best features:

Tortoiseshell frames
Great lens coverage for maximum comfort
Iconic silver Persol arrow symbol on the hinges

6. SmartBuy Collection Sandy/S-SS-CP150-55

Coming from our own signature SmartBuy collection, the Sandy/S-SS-CP150-55 gives you a designer look for an affordable price.

Available in five different colourways, these minimal frames are great for those looking for getting the best bang for your buck.

With their lower price point, there’s still room left in your budget for another pair, or two!

Best features:

Great value
Category 3 UV protection
Sleek and classic design

7. Carrera 8035/S-807/9O-61

Are you into vintage revival? Carrera sunglasses appeal to individuals who appreciate a blend of style, functionality and a touch of retro flair.

The Carrera 8035/S-807/9O-61 in particular is the ultimate oversized model for bringing back the retro pilot style of the ‘70s.

Carrera sunglasses are known for their distinctive designs that blend sporty aesthetics with contemporary fashion. The brand is recognised for its innovation in eyewear technology, such as lightweight and durable materials, as well as UV protection lenses.

Best features:

Retro pilot shape
Category 3 UV protection
Black polyamide frames with grey gradient polycarbonate coloured lenses

8. Oakley OO9448 SYLAS-944804-57

This has been the summer of sports sunglasses, and the Oakley OO9448 SYLAS-944804-57 is a clear front-runner for sports and outdoor enthusiasts.

Oakley sunglasses are the epitome of blending fashion with function making them perfect for any outdoor activity.

These sunglasses come in a whopping 13 different colour variations for every style and preference. Choose from different coloured mirrored lenses and frames, polarised lenses and lens add-ons to tailor them to your unique vision needs.

Best features:

Polished clear frames with sapphire blue mirrored lenses
Available with Oakley’s Prizm™ lenses designed to enhance colour, contrast and detail
Hat compatible design
Choose from both mirrored and non-reflective lenses

9. Boss 1183/S/IT-807/IR-56

Under the Hugo Boss umbrella, Boss is a brand that focuses on creating timeless pieces that exude understated elegance rather than following fleeting fashion trends that’ll be out of style before you know it.

As a brand characterised by refined elegance, modern sophistication and meticulous craftsmanship, it’s no wonder that the Boss 1183/S/IT-807/IR-56 made it onto our top-sellers.

Boss sunglasses feature sleek and refined designs that’ll never be out of style.

Best features:

From the Boss outlet, giving you designer sunglasses at an affordable price
Classic black square sunglasses
Made from lightweight, durable acetate

10. Spy CYRUS-673180374863-58

Spy Optic is a brand that comes from Southern California, and is known for its durable sporty aesthetic, providing high performance eyewear with a distinctive, youthful style.

The Spy CYRUS-673180374863-58 is a great choice for outdoor enthusiasts, or even those who just love a bold, athletic-inspired pair of sunglasses.

Best features:

Matte black frames with polycarbonate lenses
Thick, non-slip temples
100% UV protection

Sunnies for every season

As we say goodbye to summer, remember that great sunglasses are a year-round accessory.

Whether you’re preparing for sunny winter days or getting a head start on next summer’s trends, there’s no better time to upgrade your eyewear collection with these standout picks.

Now is the ideal moment to invest in a pair that complements your personal style. At SmartBuyGlasses, we offer a wide variety of eyewear that blends fashion with function.

Don’t miss out on the chance to own a piece of what made this summer memorable, and step into the next season with confidence, knowing you’ve got the perfect pair of sunglasses.

Finding the Right Glasses Through Colour Analysis

Find the perfect pair of glasses that boosts your confidence and enhances your natural features through colour analysis.

Brand Spotlight: Persol

Explore the timeless design, enduring elegance and exceptional craftsmanship of Persol sunglasses.

Finding the Right Glasses Through Colour Analysis

Find the perfect pair of glasses that boosts your confidence and enhances your natural features through colour analysis.

Brand Spotlight: Persol

Explore the timeless design, enduring elegance and exceptional craftsmanship of Persol sunglasses.

Choosing the Best Frames for High Prescription Lenses

woman wearing oval eyeglasses looking at another pair of frames

Home ⁄

Ask our dispensing opticians

Ask now

Choosing the Best Frames for High Prescription Lenses

Follow these tips for the best frames for high prescription lenses and learn which frames to avoid for sleek and clear vision.

When buying new glasses, there are quite a few practical – and of course, aesthetic – factors to consider and even more if you’ve got a high prescription.

Whether you’re wearing glasses for work, leisure or everyday use, selecting the right frames can significantly impact your comfort and appearance.

This guide will help you understand a high prescription and provide practical tips on choosing frames that support your lenses and suit your personal style.

What is considered a high prescription?

A high prescription usually refers to lenses with a power equal to or greater than +/- 5 diopters.

A high prescription can result in thicker lenses, if a suitable lens index is not chosen, which can affect your choice of eyeglass frames.

Knowing this will help you choose the most suitable frames that can support your strong prescription while maintaining a sleek appearance.

6 tips for finding the best frames for thick lenses

Finding the perfect pair of glasses for thick lenses involves considering various factors such as frame size, shape, material and style.

Here are some essential tips to help you choose the right frames for your high prescription lenses:

Small frames

Smaller frames are ideal for high prescription lenses because they reduce the lens thickness at the edges and make the lens size less noticeable.

Glasses with small frames make thick lenses appear thinner and also distribute the overall weight of the glasses, enhancing comfort.

Round and oval frames

Another easy way to hide thicker lenses is to choose round and oval frames. Full-rimmed ones in particular are the go-to choice for high prescription glasses.

Combining these two characteristics will help to disguise thick lens edges by enclosing them completely.

Coloured frames

Coloured frames are a cool trick to draw attention away from the thick lenses.

Choosing a frame in either a vibrant or darker colour can make your eyeglasses appear less bulky while creating an aesthetically pleasing look.

DID YOU KNOW?

Patterned frames can serve as a camouflage for the thickness of high prescription lenses.

Plastic over metal frame

Plastic frames are the best pick for high prescription lenses because they are lightweight and offer a thicker frame material that can mask the lens edges.

Metal frames are not recommended because they add extra weight to the glasses and can feel uncomfortable for longer use.

If you prefer the look of metal frames, titanium is a lightweight and durable option that can support high prescriptions effectively.

Precise PD measurement

Now that you know what frame types work for high prescription lenses, it’s time to talk about important lens features, especially if you have a strong prescription.

Pupillary distance (PD) is the distance between your pupils and is crucial for ensuring that your lenses are correctly aligned.

Your PD measurement must be accurate to avoid discomfort, headaches or blurred vision.

High index lenses to eliminate the "coke bottle effect"

A high prescription can often lead to the “coke bottle effect” which can cause your eyes to appear smaller, magnified or distorted.

To avoid this effect, you can opt for high index lenses. They are made from a material thinner than polycarbonate and are designed to be lighter, more comfortable and more visually appealing when you require a higher prescription.

High index lenses are a great solution if you want frame styles such as pilot, or if you’d like to have metal frames without worrying about the thickness and weight of your lenses.

Treatments like anti-reflective coatings can improve your vision and also make the lens appear thinner by reducing glare.

Frames to avoid with a high prescription

Before you order your new frames, there are some frame styles you’ll want to avoid that can lead to discomfort or an unappealing look.

Oversized or very small frames

Frames that are too large exaggerate lens thickness and may make your vision less clear. Also, big frames with sharp angular edges can lead to even more distorted vision.

As mentioned earlier, small frames are recommended for high prescription glasses. However, it’s important not to take this advice too far, as frames that are too small may not provide adequate support for thicker lenses.

These frames offer a limited vision area and can make it harder to see.

Rimless or semi-rimless frames

Rimless or semi-rimless frames are not ideal for high prescription lenses. These styles often lack the necessary support for thick lenses, making wearing glasses uncomfortable.

These frame styles can draw attention to the lens thickness because they leave the edges exposed.

If you want rimless or semi-rimless frames for your high prescription lenses, you should choose high index lenses to accommodate your wish.

Choose a frame you'll love

Ultimately, the best frames for high prescription lenses are those that you love and feel confident wearing.

By considering these tips and focusing on your personal preferences, you can find the right frames that offer clear vision, comfort and a look that complements your unique personality.

If you need assistance choosing suitable glasses for you, feel free to get in touch with our in-house opticians for personalised advice.

Can Glasses Cause Headaches?

Learn why glasses can cause headaches and discover effective tips to prevent and manage discomfort.

How to Measure Your Face for Glasses Frames

Learn how to accurately measure your face for glasses frames at home for a perfect fit.

Can Glasses Cause Headaches?

Learn why glasses can cause headaches and discover effective tips to prevent and manage discomfort.

How to Measure Your Face for Glasses Frames

Learn how to accurately measure your face for glasses frames at home for a perfect fit.

Celebrating Earth Day 2024

Home ⁄

SmartBuyGlasses Celebrates Earth Day with a Commitment to Sustainability

As the world celebrates Earth Day, SmartBuyGlasses is proud to announce its dedication to sustainability with an extensive collection of over 2,000 eco-friendly glasses and sunglasses frames from top designer brands. With a focus on environmental responsibility, SmartBuyGlasses customers can choose frames that have been sustainably produced, allowing them to find something they love while respecting the planet.

Among the esteemed brands featured in SmartBuyGlasses’ eco-friendly collection are Arnette, Gant, Mykita, Paradigm, Messy Weekend and the exclusive SmartBuy Collection. Each brand brings its unique approach to sustainability, ensuring that customers have a diverse selection of environmentally conscious eyewear to choose from.

In recent years, SmartBuyGlasses has witnessed an extraordinary surge in the sale of eco-friendly frames, experiencing a remarkable fourfold increase. This exponential growth reflects a significant shift in consumer preferences towards sustainable and environmentally conscious eyewear options.

As more individuals become increasingly aware of the importance of protecting the planet, they are actively seeking out products that align with their values. SmartBuyGlasses’ dedication to offering a diverse selection of eco-friendly frames from top brands not only demonstrates the growing demand for sustainable fashion but also highlights the company’s commitment to promoting environmental responsibility within the eyewear industry.

Arnette’s “Made from scraps” campaign features frames made from 95% recycled plastics. While the glasses are presented as “scraps,” the collection features sharp, clean lines. By utilising waste materials, Arnette delivers durable and stylish eyewear options and minimises its environmental footprint at the same time.

Gant’s commitment to sustainability is evident in its RPET (Recycled Polyethylene Terephthalate) campaign. By incorporating recycled materials into its frames, Gant not only reduces waste but also promotes a circular economy, where materials are reused and repurposed to minimise environmental impact.

On top of its eco-friendly frame offerings, SmartBuyGlasses has been working on other ways to be more sustainable in its products and processes. These efforts extend to the packaging of products, focusing on using recycled materials, in order to produce less waste and leave a smaller environmental footprint.

Each pair of SmartBuy Collection glasses or sunglasses comes in packaging made from recycled materials. A recycled microfiber cloth comes with each purchase to keep customers’ eyewear clean and scratch-free.

SmartBuyGlasses believes that sustainability should be synonymous with style. Its extensive collection of eco-friendly frames reflects its commitment to preserving the planet while offering customers the latest trends in eyewear. This Earth Day, SmartBuyGlasses invites everyone to join in making a positive impact by choosing eyewear that not only looks good but also does good for the environment.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’ mission is to help people see and be healthy, regardless of their budget. SmartBuyGlasses achieves this by offering an extensive range of top quality prescription lenses, eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Celebrating International Women’s Day 2024

Home ⁄

SmartBuyGlasses Celebrates International Women's Day 2024

As the world prepares to celebrate International Women’s Day on March 8th, SmartBuyGlasses is proud to announce its support for this global event. As a leading online retailer of prescription eyewear, SmartBuyGlasses recognises the importance of encouraging women to express themselves confidently through eyewear.

This March, SmartBuyGlasses supports the mission to empower all women to feel confident, beautiful and strong. Alongside highlighting female-led brands and running special promotions to celebrate, SmartBuyGlasses had the chance to interview Laura Howard, one of Kenmark Eyewear’s female designers, to discuss everything from her inspirations to her favourite eyewear designs.

When asked, “How do you want women to feel when they experience your brand?” Howard says, “I want women who put on a frame that I have designed to feel confident, powerful and fun. Eyewear is fashion—it should enhance your personal style and be joyful!”

SmartBuyGlasses asked Howard what inspires her designs. She says, “I get inspiration from lots of places—music, art, fashion, nature—but mostly, I am inspired by the people who I am designing for. When using them as a guide, decisions about colour, fit, shape, etc. come much easier. It helps give each frame a purpose.”

SmartBuyGlasses recognises that purpose. Eyewear enhances vision and improves quality of life. From reading and working to driving and enjoying outdoor activities, eyewear plays a crucial role in ensuring that people can engage fully in their daily lives with confidence and clarity.

As more women require eyewear and eye care, SmartBuyGlasses offers the necessary assistance and vision correction. It also believes in being a source of inspiration to uplift women and allow them to express their most authentic selves.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’s mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Save With HSA and FSA Dollars

Home ⁄

SmartBuyGlasses Offers Year-End Deals, Accepting FSA and HSA Dollars for Added Savings

SmartBuyGlasses, a leading online retailer of prescription eyewear, has announced its End of Year savings. From the 26th to the 31st of December, customers can take advantage of up to 80% off frames, and an additional 10% off frames and lenses.

As part of its commitment to affordability and accessibility, SmartBuyGlasses is also encouraging customers to use their Flexible Spending Account (FSA) and Health Savings Account (HSA) dollars to purchase prescription eyewear before the end of the year.

Customers with FSAs and HSAs can use their pre-tax dollars before 2024 to purchase a wide range of prescription eyewear, including glasses, sunglasses and contact lenses. With a vast range of prescription lenses, coatings and add-ons, SmartBuyGlasses is helping customers save money while attaining optimal eye health and clear vision.

“As we celebrate the end of the year, SmartBuyGlasses reaffirms its commitment to providing accessible eyewear solutions without compromising on quality,” says Julia Ritchie, Global Head of Prescription at SmartBuyGlasses. “Our commitment to affordability and accessibility is reflected in our ongoing acceptance of FSA and HSA dollars. This enables our customers to maximise their savings, making premium-quality prescription eyewear even more attainable.”

SmartBuyGlasses offers access to online opticians who can answer questions and provide guidance throughout the process of selecting and purchasing new prescription glasses. SmartBuyGlasses remains the ultimate destination for eyewear enthusiasts seeking quality, affordability and style with their large collection of lenses, designer brands, impeccable customer service and hassle-free shopping.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’ mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Exclusive Black Friday Deals

Home ⁄

SmartBuyGlasses Offers Exclusive Deals for Black Friday Weekend

SmartBuyGlasses, a leading online retailer of prescription eyewear, launches its Black Friday weekend deals. From the 24th to the 27th of November, customers can take advantage of 30% off prescription lenses, up to 80% off selected frames and 70% off their second pair of glasses from SmartBuy Collection, LMNT, Arise Collective™ and more.

And the offers don’t stop there. SmartBuyGlasses encourages shoppers to take a look at all of its exclusive deals sitewide. Black Friday has emerged as a global shopping phenomenon, and SmartBuyGlasses is proud to deliver incredible savings to customers during this time. Its exclusive deals cater to diverse preferences, ensuring there’s something for everyone.

Black Friday is the perfect opportunity to buy holiday gifts, upgrade your lenses or find a new look for less. With a vast range of designer brands, impeccable customer service and hassle-free shopping, SmartBuyGlasses remains the ultimate destination for eyewear enthusiasts seeking quality, affordability and style.

When shopping with SmartBuyGlasses during this sale event, customers won’t only benefit from offers. With free shipping, 100 day returns, a 2-year warranty and expert optical advice, it’s the perfect place to get your Black Friday goods.

Ready to kickstart the holiday season? Discover the best deals at SmartBuyGlasses today.

About SmartBuyGlasses

Evolving SEO Strategies to Embrace AI

head of marketing Federico Vanni presenting on AI technology

Home ⁄

Businesses must embrace AI and evolve SEO strategies to remain relevant in the competitive online landscape.

On May 12th, Federico Vanni, Head of Organic Marketing at SmartBuyGlasses Optical Group, was invited to speak at one of Italy’s largest tech conferences, Torino Digital Days. The six day event included talks, performances and workshops, all designed to reflect on the future and coexistence of humans with Artificial Intelligence.

With over 13 years of international experience in digital marketing, brand development and search engine optimization (SEO), Vanni spoke first-hand about what he’s seen and does to keep up in a fast-paced industry. He discussed how AI tools like ChatGPT, when used correctly, can empower companies to improve and lead in their industries. “The more the industry and technology evolves, the more you have to keep on top of it.”

Vanni highlighted the importance of using AI carefully in an environment that is constantly changing. “I see AI and tools like ChatGPT as a spark plug for improving the creativity and quality of content companies can create. But we need to be careful and embrace it as a tool to improve our workflows, not as a replacement for human input.”

AI tools and plug-ins are revolutionizing how we work, create and communicate, but it has limitations in addressing components like brand voice, originality and trustworthiness. Vanni considers them a way to tackle mundane tasks before people step in and add a ‘human touch.’

There will always be a demand for getting an answer to a question. Big search companies like Google want a people-first experience; they want users to seek and receive information from the experts. As Vanni says, “You don’t go to ChatGPT for something life-altering. If you’re feeling sick, you look to a healthcare professional, not AI.”

Vanni concluded the discussion by reminding the room of the need for cautious adoption, stating that Google and other search engines can classify your content as spam should you abuse it. On the other hand, he made it clear that “if you don’t adapt to these tools, competitors will have an advantage and get ahead of you.”

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.

Celebrating Earth Day 2023

Home ⁄

The State of Sustainability in the Fashion Industry

Every year on April 22nd, more than one billion people worldwide celebrate Earth Day. From planting trees to picking up trash to walking instead of driving, people take action to support the green revolution. With a growing sense of urgency to reduce our carbon footprint, the question is: is just one day enough?

According to the UNEP and the Ellen MacArthur Foundation, the fashion industry is responsible for 10% of annual global carbon emissions. At this pace, these emissions will surge by more than 50% by 2030. Industry leaders have the opportunity to shift towards sustainable practices and prevent climate change and environmental harm.

Many big companies and brands are stepping up in the fight against climate change. Brands are realizing that the love of fashion and sustainability can coexist. SmartBuyGlasses, a leading global eyewear retailer, is making significant leaps toward becoming a leader in sustainability. Julia Ritchie, head of Prescription and Private Label at SmartBuyGlasses, says, “As a company, we believe operating in a sustainable way is vital for the future.”

With hopes of a greener future, SmartBuyGlasses has rolled out 100% recycled courier boxes. All eyewear shipped will be sent in these boxes, eliminating the need for plastic packaging. SmartBuy Collection frames come in a foldable eco-friendly matte leather case with a cleaning cloth made from recycled polyethylene terephthalate (RPET), the plastic most commonly used in single-use water bottles.

When customers shop at SmartBuyGlasses, they are able to choose from over 30 brands that carry environmentally-conscious eyewear. Shoppers can choose frames that have been up-cycled or sustainably produced, allowing them to find something they love while respecting the planet.

Major brands who are showing their commitment include Dragon Alliance and Ray-Ban. Dragon Alliance frames are made of RPET and their newest collection, Upcycled, is made from single-use plastic bottles. Ray-Ban’s Sustainable Acetate Collection is made by mixing cellulose acetate with a new kind of plasticiser, making them biodegradable.

By using greener or recycled materials and technology, eyewear brands are putting more focus on creating quality products that are fashionable, sustainable and have longevity. With a pair of glasses lasting more than just one season, the need to buy and throw is significantly reduced. Brands are introducing a number of other sustainable practices, such as take-back programs, local production, thoughtful packaging or donation initiatives.

This Earth Day, companies must commit to practices that save the planet all year long. The fashion industry has the chance to pivot and make changes to the way they source, produce and distribute products. Companies must honor the power of responsibility and understand that they can reduce their carbon footprint while continuing to serve their customers at the highest level.

About SmartBuyGlasses

Increasing Demand For Sports Eyewear

Home ⁄

Consumers Embrace the Great Outdoors as Demand for Sports Eyewear Surges

SmartBuyGlasses has seen a recent surge in sales of sports eyewear as people return to outdoor activities after years of living in lockdown.

And with good weather on the horizon, the trend is set to continue with consumers eager to purchase sunglasses and sports goggles from popular brands such as Oakley, Ray-Ban and Nike.

“We are certainly experiencing an ‘adventure obsession,’ says Head of Merchandising Taisia Ivagina, who has seen the sales in sports-centered eyewear boom by 59% since the start of the year. “People want to be more active, have new experiences and find that balance between work, family, and personal interests. But more than that, sports eyewear is also incredibly fashionable right now. The design and features have improved, the frame shapes are more stylish and the lenses are made with better technology and protective features.”

The rise of consumer interest in outdoor sports has coincided with an increasing number of sports stars collaborating with eyewear brands to create their own lines of sunglasses.

“Celebrity collaborations provide an exciting opportunity for both the athletes, and the brands to tap into the lucrative sports apparel market,” says Ms Ivagina. “Now, customers can enhance their own sports performance and feel like their favorite athlete, all while looking good and feeling great.”

One of the brands which has performed particularly well in recent months is Oakley. It has been a leader in sports eyewear for over 40 years and is now riding the ‘adventure obsession’ wave. “Companies like Oakley champion performance-driven design, providing superior protection from UV rays while also giving crystal-clear vision,” says Ms. Ivagina. “From cycling to running, skiing and beyond, Oakley has something for every outdoor enthusiast.”

SmartBuyGlasses recognises its customers’ growing need for sports eyewear due to a rise in adventure obsession. That is why they stock a huge range of Oakley sunglasses as well as some of the best sports eyewear available. In addition, SmartBuyGlasses offers a best-price guarantee, making this growing trend even more accessible to the everyday athlete.

About SmartBuyGlasses

SmartBuyGlasses is a leading local eyewear retailer in the US. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contacts at accessible prices. SmartBuyGlasses is at the forefront of trending eyewear, addressing the customer’s each and every need.

Integrating AI with the Virtual Try-On Tool

Home ⁄

How Virtual AI technology is improving the buyer journey for purchasing eyewear online

Artificial intelligence continues to change the landscape of e-commerce, making shopping from the comfort of our homes more accessible and fun. Globally, 40% of shoppers say that being unable to see, touch and try out products keeps them from online shopping.

SmartBuyGlasses, a leading online retailer of prescription eyewear, offers customers a brick-and-mortar shopping experience right from their phones or computers. Without having to go to an optical store, customers can avoid waiting in line and facing pressure to make purchases. With its innovative Virtual Try-On tool, shoppers can get a realistic representation of SmartBuyGlasses’ vast eyewear collection.

The free Virtual Try-On tool, powered by machine learning, lets customers try on over 20,000 frames and see how the eyewear looks from different angles. Offering an accurate fit and look, customers can shop confidently, knowing that what they see is what they will receive. The process is easy, allowing everyone to discover eyewear that fits.

Go to www.smartbuyglasses.co.uk
Select “Glasses” or “Sunglasses” from the top menu
Choose a pair you like and select “Try Me On”
Record a selfie video, following guided step-by-step instructions
See how the glasses look and fit, and continue to browse an endless amount of styles

With over 4 billion people wearing glasses worldwide, this tool’s convenience is a game changer for consumers. After receiving a new prescription, going to an optical store creates delays and frustration. Now, customers can enjoy a real-life shopping experience on their own terms.

Virtual Try-On technology also means fewer returns. Many shoppers buy and return or order multiple versions of the same product so they can decide what to keep once it is delivered. This is expensive, time-consuming and has negative environmental impacts.

As more people require prescription eyewear, SmartBuyGlasses is offering their customers an authentic and unique online shopping experience you won’t find anywhere else. With the implementation of the Virtual Try-On tool, shoppers can confidently search, find and buy the eyewear that best suits them and their vision needs.

Get Started

Service

Track my order

Popular Shapes

Popular Frame Types

Virtual Try-On

Popular Shapes

Sports

Polarised

Virtual Try-On

Lens Hub

Varifocal Lenses

Lens Scanner

Frequency

Lens Type

Top 10 Sunglasses of Summer 2024

1. Miu Miu MU09WS-1AB5S0-53

2. Tom Ford FT0862 GARRETT-01B-54

3. Prada PR 17WS Symbole 1AB5S0

4. Ray-Ban RB2140 Original Wayfarer-901-50

5. Persol PO0649/S-24/31-54

6. SmartBuy Collection Sandy/S-SS-CP150-55

7. Carrera 8035/S-807/9O-61

8. Oakley OO9448 SYLAS-944804-57

9. Boss 1183/S/IT-807/IR-56

10. Spy CYRUS-673180374863-58

Sunnies for every season

Related articles

Related articles

Ask our dispensing opticians

Choosing the Best Frames for High Prescription Lenses

What is considered a high prescription?

6 tips for finding the best frames for thick lenses

Small frames

Round and oval frames

Coloured frames

DID YOU KNOW?

Plastic over metal frame

Precise PD measurement

High index lenses to eliminate the "coke bottle effect"

Frames to avoid with a high prescription

Oversized or very small frames

Rimless or semi-rimless frames

Choose a frame you'll love

Related articles

Related articles

SmartBuyGlasses Celebrates Earth Day with a Commitment to Sustainability

About SmartBuyGlasses

SmartBuyGlasses Celebrates International Women's Day 2024

About SmartBuyGlasses

SmartBuyGlasses Offers Year-End Deals, Accepting FSA and HSA Dollars for Added Savings

About SmartBuyGlasses

SmartBuyGlasses Offers Exclusive Deals for Black Friday Weekend

About SmartBuyGlasses

Businesses must embrace AI and evolve SEO strategies to remain relevant in the competitive online landscape.

About SmartBuyGlasses

The State of Sustainability in the Fashion Industry

About SmartBuyGlasses

Consumers Embrace the Great Outdoors as Demand for Sports Eyewear Surges

About SmartBuyGlasses

How Virtual AI technology is improving the buyer journey for purchasing eyewear online

About SmartBuyGlasses